E-commerce has faced a huge turning point in the past year: 1. Taobao, led by Ma Yun, and JD, Yihaodian, etc., which are physical e-commerce companies with products as the main form; 2. Tencent, led by Ma Huateng , And Meituan, etc. These service-oriented e-commerce companies take services as the main form. The first trend is mobile shopping. Everyone knows that at the end of last year, mobile phone users had reached 500 million, while PC users were 590 million, and the penetration rate of mobile phones was growing much faster than that of PCs. In other words, in 2017, mobile phone users will surpass PC users, which means that the main battlefield of e-commerce in the future is not on PCs, but on mobile devices. However, mobile users have many characteristics. The first purchase frequency is higher and more fragmented. The peak of purchase is not in the daytime, but in the evening, weekends, and holidays. Mobile shopping will revolutionize PC e-commerce. We must prepare for this new revolution. To do a good job in mobile shopping, you cannot simply move PC e-commerce to mobile. Instead, you must make full use of the characteristics of this mobile device, such as its scanning characteristics, images, voice recognition characteristics, sensor characteristics, and geography. The features of chemistry and GPS, these functions can truly bring mobile to millions of households. The second trend is platformization. You can see that major e-commerce companies have begun to have their own platforms. In fact, the truth is very clear, because this is the process of making the most of their own traffic, their products and services, and because they have a platform, they can use all The resources of society make up for the richness of their own products, increase the richness of their own products, and increase their own services and geographic coverage. The third trend is that e-commerce will penetrate into third-, fourth- and fifth-tier cities. On the one hand, it comes from the continued penetration of mobile devices. Many third-, fourth- and fifth-tier cities rely on mobile phones and Pads to access the Internet. In addition, these cities have increased their economic income, coupled with the inconvenience of local shopping, and the availability of goods. Poor, coupled with retail lagging behind advanced countries. The fourth trend is the Internet of Things. You can imagine the development of these wearable devices and RFID. Everyone imagines that in the future, the chip can be implanted in the skin, can be implanted in the clothes, can be in any article, any change in the state of the article can cause other related articles The status changes. As you can imagine, if you put a piece of milk in your refrigerator, it will automatically scan when it enters the refrigerator, automatically know the shelf life, know when to put it in, and know your dosage. When you want to finish it, you can automatically download it immediately. Order, this order as a merchant receives the order and delivers it to you immediately. Just placing an order may trigger e-commerce, placing an order from a supplier, and that order triggers production, that is to say, all retail, logistics and final production It can all be combined. The fifth trend is social shopping. Hope to hear the opinions of relatives, friends, opinion leaders, as a reference, we recommend. Social shopping allows everyone to market to customers more accurately on social networks and serve customers more personalized. The sixth trend, O2O. It’s very interesting. Yesterday, Wal-Mart’s global CEO came to Shanghai. He visited COSCO Two Bay City. A community service point was built there, which has three functions: the first is the area where the goods are collected, from that place to the customers; Second, that place is the point where customers pick up the goods; third, that place is the point of marketing, displaying our products, making group purchases for the residents of the community, helping them to go online, and helping them to use their mobile phones to make purchases, which has three functions. But what is it that is very lamented? Traditional retail is going online, e-commerce going offline, and finally it must be the integration of O2O to provide customers with multiple channels and greater convenience. The seventh trend, cloud services and e-commerce solutions. A large number of e-commerce companies have developed a lot of capabilities. These capabilities include logistics capabilities, marketing capabilities, system capabilities, and various capabilities to provide e-commerce solutions for merchants, suppliers, and partners. These capabilities hope Play the role of maximum efficiency. For example, we launched a SBY, which includes marketing services, data services, platform services, and logistics services. Financial services have just been launched, and there will be more services. In other words, we provide the capabilities developed by ourselves for e-commerce itself to the whole society. The eighth trend is the application of big data. Everyone knows that in fact, the profit model of e-commerce is gradually used as an upgrade. Low-level, profit depends on the difference in commodity prices. The next ability is to do marketing for the supplier's products, and to achieve rebates, the profit that marketing brings. The next aspect of profitability is to rely on the platform. With traffic and customers, I hope to charge platform usage fees and commissions to improve my profitability. The next ability is financial ability, which means that we can provide various financial services to our suppliers and merchants. The next capability is data, that is, we have a large amount of e-commerce customer behavior data, using this data to fully generate its value, this capability is also the highest level of e-commerce profitability. As for data, we know that it is also a gradual upgrade process. The original data is fragmented and has very little value. These data are filtered and analyzed to become information, and a model is built on the basis of information to support decision-making. With our knowledge, and this knowledge can make predictions, be able to draw inferences from one another, and be able to comprehend truths, it has become our wisdom. So in the entire upgrade, data upgrade, and the upgrade of our data value, we fully reflect the value of this big data. The ninth trend is precision marketing and personalized services. Everyone has this demand. I hope that this website is for me. I hope that all the recommendations for me are exactly what I want. The future marketing is no longer mass marketing, but narrow marketing. Everyone hopes that the most efficient application of this marketing channel and marketing tool is narrow-market marketing. Everyone knows his needs accurately and provides him with personalized marketing and services. The tenth trend is Internet finance. It can be said that there are actors and audiences on this platform, and there are many dramas. This drama is some of the content in it, that is to say, it contains insurance, funds, small loans, and various services, which are the content of the drama. The actors are those banks, financial institutions, insurance companies, etc. The audience is all major customers, as well as our merchants, suppliers, and partners. This platform best serves all the public and all audiences on the show, which is the function of this platform.