• Categories:Industry News
• Author:Linda
• Origin:
• Time of issue:2021-03-02
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(Summary description)1. The impact of tablet PCs on mobile e-commerce In 2011, tablet PC users became the main force in e-commerce consumption. Adobe company surveyed the sales data of 150 e-commerce websites, the average order from the tablet computer is 123 dollars, and the average order from the desktop computer is 102 dollars. The survey also pointed out that the age of tablet users is roughly distributed in the 18-34 age group, among which 29% of users have annual income of more than 75,000 US dollars, which has brought a lot of money to retailers. 2. Consumers have a stronger desire to buy when using mobile devices. Studies have shown that the length of keywords provided by consumers for web searches using Android and iPhone is twice that of desktop searches. This is mainly due to the poor search experience on mobile devices compared to desktop search. When users use mobile phones, they are more focused and can obtain more accurate information. On the other hand, users are more impatient when shopping using mobile devices. After getting search results, up to 88% of users will place an order within 24 hours. This is very instructive for e-commerce websites. The web page can provide brand-related content, community interaction or more advanced search methods. But for the mobile terminal, the form must be concise and clean and exclude irrelevant information, so that users can make quick decisions. 3. The click-through rate of search ads from mobile devices The click-through rate of search ads is a very important indicator that can reflect consumer intent. A high click-through rate indicates that users provide more valuable searches, which will ultimately bring retailers and advertisers Come more benefits. According to data from the well-known advertising agency Performics, in January 2012, the click-through rate of ads on mobile devices was 45% higher than that of desktop search. 4. Business opportunities brought by night mobile shopping Netizens are usually busy sending and receiving e-mails or using social networks during commuting hours, and night time is the most suitable time for mobile shopping. Google Mobile Ads pointed out that search requests from tablets and smartphones peaked at the same time at nine o'clock in the evening. 5. The potential of the mobile Internet has huge potential. In 2011, 30% of the traffic in social networks came from mobile devices. Among them, the number of users who used browsers and mobile applications to access social networks were 42 million and 3,000, respectively. Eight million. We should see that mobile networks and mobile applications have enough potential and markets to be tapped. Mobile networks are the door to business opportunities, and mobile applications are specially prepared for loyal customers. So for a start-up service with a small user scale, doing a good job in the mobile network (browser-based Web service) is the top priority. With the improvement of brand awareness and user scale, the development and operation of mobile applications will be emphasized.