In the traffic competition of "more monks and less meat”, sellers want to seize more market share, and the flow strategy is the key to their success or failure.

　　 No matter which platform it is, traffic is a must for every seller. Especially in the peak season, in the "more monks and less meat" traffic competition, sellers want to seize more market share, the flow of play is the key to their success or failure.

　　The platform traffic is limited, how can sellers get more traffic during the peak season?

　　 The so-called peak season traffic play is not just an anxious response when the peak season comes, but a lot of preparatory work is required, such as maintaining good customers, making good products and after-sales services to improve natural rankings, etc., and then use them as much as possible Platform tools get more traffic. But many times, sellers always complain about spending a lot of money when doing in-site traffic, but with little effect.

　　 From August 22nd to 23rd, the big names of Amazon, Shopee, AliExpress and eBay platforms gathered at the CCEE (Xiamen) venue to announce the peak season traffic play on each platform, helping sellers to open a new posture of explosive orders in the peak season of the second half of the year< /p>

　　Amazon: The Amazon platform where dozens of millions of sellers flood each year. Its on-site traffic mainly comes from keyword natural search, keyword advertising search, Today's Deals entrance, category nodes, ranking lists And associated traffic. According to Amazon's official data, more than 80% of Amazon's traffic comes from search traffic. And in the keyword search results, the number of natural ranking positions is far more than the number of advertising positions, so the more the seller's keyword natural search traffic, the higher the product exposure rate and click conversion rate. How can Amazon sellers prepare for the peak season? At the CCEE Amazon special on August 22, Amazon's heavyweight guests will in-depth analysis of Prime Day data, and bring sellers the second half of the peak season traffic, product selection, promotion and promotion layout strategy.

　　Shopee: As a Shopee seller, you should know that accurate traffic analysis is essential if you want to greatly increase the number of orders during the peak season. Sellers can obtain more traffic and product exposure through keyword and product data analysis in the Shopee background, and optimize keyword ads. In addition, from the perspective of the product, sellers can also optimize the title, picture, and details of the product. The higher the matching degree, the better the chance of getting front row exposure. As the peak season approaches, Shopee officials will appear at the Xiamen International Convention and Exhibition Center to teach sellers how to face the Shopee Double Nine and Double Ten Promotions; there is also a secret sales site to hack Shopee’s top-secret order to increase orders by about 300%. .

　　 AliExpress: As we all know, store-assisted sales = exposure× click-through rate× browsing payment conversion rate× customer unit price x number of purchases per customer within the statistical time. It is worth noting that in addition to increasing store exposure and click-through rates through natural traffic, AliExpress will give sellers who sign up for some platform activities a traffic tilt.In other words, AliExpress sellers can sign up for activities during the peak season. Get more traffic, which greatly increases the chance of breaking orders. So, how should AliExpress sellers prepare for the peak season in the second half of the year? At that time, the dry goods practice of AliExpress's big coffee-level guests "big meal", you should not miss it!!

　　eBay: In the past July, eBay, the originator of cross-border e-commerce, announced that it will adjust the payment method for affiliate marketing traffic fees this fall; in addition, eBay will also provide sellers with free and open tools to optimize item attributes; In addition, from the eBay plan of eBay's global CEO, next, eBay's traffic direction will be focused on adjustment. Faced with the new adjustment of traffic, how should sellers deal with the peak season in the second half of the year? CCEE (Xiamen) eBay will reveal it for you!

　　 In addition, during the peak season, when sellers rack their brains to obtain traffic, they should also pay attention to customer service to provide buyers with a good shopping experience, so as to guide them to pay attention to stores and repurchase, increase traffic conversion rate, and prevent hard work The resulting traffic is lost.

　　 It is less than ten days from the opening of the Hugo CCEE (Xiamen) Cross-border E-commerce Selection Conference. Click [Sign up] to start a rare face-to-face meeting with industry leaders, platform executives, and big sellers Opportunity for interaction. At that time, in addition to the exquisite peak season traffic gameplay of each platform, there will also be mysterious guests bringing more advanced traffic gameplay-how can sellers deploy private domain traffic during the peak season? Stay tuned!